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T.R. Michels' Trinity Mountain Outdoors
Advertising / Sales & Marketing / Public Relations Services We specialize in Internet Advertising for "Outdoor & Hunting Web Sites"
Join TRMichels.com Webring I TRMichels.com Webring Hunting Directory I Advertising RatesT.R. Michels Guide Service / Hunting Trips I Trinity Mountain Outdoors Magazine Trinity Mountain Outdoors I Trinity Mountain Outdoor Products Catalog
Trinity Mountain Outdoors Advertising, Promotion & Public Relations Click the star link (*) to go to the topic.
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Trinity Mountain Outdoors Web Site Advertising * Trinity Mountain Outdoors Magazine / Trinity Mountain Outdoor Adventures Magazine Advertising * Trinity Mountain Outdoor Magazine Internet Advertising * Web Page Sponsorship * Web Site Hosting, Development, Maintenance and Promotion * Public Relations, Exhibitor Display, Show Sales and Seminars * Print Design, Press Releases, Press Release Photos, Mailing Services * Product Evaluation and Endorsements * Web Site Hosting, Design, Development, Maintenance, Management & Promotion *
Trinity Mountain Outdoors Web Site Advertising If you have hunting services or products, Internet advertising is the most productive way to reach your potential market. But, with so many web sites available, Internet outdoorsman need a reason to log on to a specific website. Today's sophisticated Internet browsers are not only looking for what products to use; and when, where and who to hunt with; they are also looking for information on game behavior and hunting techniques. To find the information they want hunters log-on to Internet "hunting chat rooms", "hunting tip" sites and hunting Webrings. Therefore, the best way to advertise your hunting service or product is on a web site that provides the information these Internet outdoorsman are looking for. The on-line edition of T.R. Michels' Trinity Mountain Outdoors Magazine, or Trinity Mountain Outdoor Adventures Magazine, are your links to Internet advertising, 365 days a year, 24 hours a day. Trinity Mountain Outdoors Magazine is written and published by nationally recognized game animal / hunting researcher, outdoor writer / speaker and author, T.R. Michels. Trinity Mountain Outdoors Magazine has been published since 1995, but it was only available T.R. Michels' clients. As T.R. became nationally known as an author and speaker, and as an outdoor writer, through his articles published in the NRA's American Hunter, Buckmasters, Petersen's Bowhunting, Bow and Arrow Hunting, Fur-Fish-Game, North American Whitetail, the NWTF's Turkey Call, Waterfowl USA, Wildfowl, Gun Dog News, Midwest Outdoors, Big River Outdoors, Midwest Outdoors, Dakota Country, Dakota Outdoors and several other regional and state publications, the demand for T.R. Michels Trinity Mountain Outdoors Magazine grew. But, it was sold only by subscription, and offered for sale at the shows where T.R. was speaking. With the success of the Trinity Mountain Outdoor Products catalog at www.TRMichels.com T.R. decided to include the newsletter on the web site. The Internet edition of the newsletter/magazine contains pertinent hunting news and "T.R.'s Tips." But, of most interest to Internet hunters, the on-line magazine also contains information on T.R.'s latest research of white-tailed deer, turkey, goose and elk. This information is not available in any other newsletter, newspaper or magazine until at least a year after the research has been completed. In 2006 T.R. Michels launched the Trinity Mountain Outdoor Adventures Magazine, which focuses on Natural History Eco-Tours, bird and animal biology and behavior; where and how to locate, view and photograph birds, animals, wildflowers and natural scenery; and techniques and products to improve the outdoors experience. T.R. currently writes for, and posts "T.R.'s Tip's," on 34 different web sites and on-line magazines. He also authors the "T.R.'s Tips" message forums at the Trinity Mountain Outdoors web site. Hunters who have read T.R.'s articles in the national, state or regional publications; who have heard his seminars at the hunting shows; who have read his books; who have received Trinity Mountain Outdoors Magazine; and who have read his articles and posts on the Internet, know that if they want to read about T.R.'s latest research and hunting techniques, they will see it first in Trinity Mountain Outdoors Magazine, and now they can read it on the Internet. Trinity Mountain Outdoors Magazine will also be handed out free at sports shows. Your web link or advertisement will appear in the "Advertising Pages" in Trinity Mountain Outdoors Magazine, and on the "Advertising Pages" section of the Trinity Mountain Outdoors web site at www.TRMichels.com. When you join the FREE TRMichels.com Webring, your information and link will appear in the T.R. Michels.Com Hunting Webring Directory pages as well. If you would like to capitalize on the success of Internet advertising, especially if you already have E-mail or an Internet web site, let us help you expand your marketing potential by advertising on the Internet through T.R. Michels' Trinity Mountain Outdoors Magazine. If you are not advertising on the Internet, or don't already have your own web site we can design one for you. A product or guide/outfitter review will be included in Trinity Mountain Outdoors Magazine for all new clients. Ask us about providing links with Christian based outdoor web sites to your web site, or about listing your company name, phone number and mailing address with Christian based outdoor web sites.
Trinity Mountain Outdoors Print Magazine Advertising Free Newsletter Show Copies Advertising Pages Scanner ready Business Card (31/2" x 2") $50/ year; 1/8 page $50/year (no photos); 1/4 page $75/year (1 photo) 1/2 page $125/year (2 photos); full page $200/ year (4 photos) Advertising Page Development: Print only; $100 per hour, 1 hour minimum. Scanner ready photos; $15 each; .jpg files $10 each.
Trinity Mountain Outdoors Hunting Magazine Internet Advertising Trinity Mountain Outdoor Adventures Magazine Internet Advertising Advertising Pages Logo link; logo only, click your logo to your site: $50/year Web address & business name link; click your web address to your site: $50/year; with logo $75/year Logo, web address & business name link, with a short listing of your products/services; click web address to your site: $100/year. Internet Advertising: Hunting Guide, Outfitter, Hunting Consultant, Tour Guide, Eco-Tour Package $295.00 per year We will provide a link, with a short ad and your logo, to your web site from the "Advertising Pages" section of Trinity Mountain Outdoor Magazine, or Trinity Mountain Outdoor Adventures Magazine web sites for 1 year. We will also feature your logo (with a link) on the Trinity Mountain Outdoor Magazine homepage for 2 weeks, plus a short advertisement for 1 month. In addition, noted outdoor columnist T.R. Michels will write a short article about your company and the services it offers in the "Guide, Outfitter and Hunting Consultant" section of Trinity Mountain Outdoors Magazine, or Trinity Mountain Outdoor Adventures Magazine. Internet Advertising: Product Package $395.00 per year We will provide a link, with a short ad and your logo, to your web site from the "Advertising Pages" section of Trinity Mountain Outdoors Magazine. We will also feature your logo (with a link) on the Trinity Mountain Outdoors Magazine homepage for a year; plus a short advertisement for 1 month. In addition, noted outdoor columnist T.R. Michels will write a "Field Test Report" about your product, and we will publish your Product Press Releases in Trinity Mountain Outdoors Magazine, or Trinity Mountain Outdoor Adventures Magazine for a full year.
Web Page Sponsorship If you want maximum exposure for your site, you can sponsor one of several pages on the Trinity Mountain Outdoors web site, and tailor your product or service to the appropriate pages, including species-specific (whitetail, turkey, waterfowl, elk) pages. Only four banners will be placed on each page. When you choose a page (or pages) to sponsor, we will place your banner (no larger than 300x50) with a link on that page to your site. Species-specific pages can be found in Trinity Mountain Outdoors Magazine, on T.R.'s Hunting Tips, and on the species-specific Charts, Graphs and Communication pages on our site atwww.TRMichels.com
Elk Pages: $250 per page per year. Turkey Pages: $300 per page per year. Peak Turkey Gobbling Dates: $350 (#1 read page from March through May) Waterfowl / Duck & Goose Pages: $400 per page per year. (#2 Total Species Related Pages, September - January; 3,000 hits per month in 2006) Whitetail Pages: $450 per page per year. (#1 Total Species Related Pages Hits; 3,700 hits per month in 2006) Whitetail Rut Dates Chart: $500 per year. (#1 read page from September through mid-January; 4,000 hits per month in 2006) $200 per year for any other "species specific" related page on T.R.'s Tips, or the species-specific Charts, Graphs or Communication pages.
Trinity Mountain Outdoors Hunting Magazine home page: $500 per year. $300 per year for any "species specific" page on the site. Trinity Mountain Outdoor Adventures or Trinity Mountain Outdoor Adventures Magazine home pages: $300 per page per year $150 per year for any "area specific" page on either site.
Web Site Hosting, Development, Maintenance and Promotion Web Site Hosting Starting at $100 per year. One time setup fee $20.Web Site Development Simple Web Site development $50 per hour (3 hr. minimum; maximum of 3 pages) includes 10 color images (from your photos or. jpg's) per page. Additional hours $40 each. Additional images: photos $20 each; jpg files $15 each. Deposit 50 %. We can usually complete a 2-3 page web site in three hours. If you wish a flashier web site or one with more options, whistles and bells, we can provide it, but it may take longer to design. Web Site Maintenance Maintain and check your web site to ensure it is working properly, plus do minor changes to layout, print and prices: $200 pear year. Search Engine Submission In order for the Search Engines to direct potential web-surfing clients to your web site, you need to submit/register your web site Domain Name with the search engines. In order to keep your high rankings on the search engines, many of them require that you re-submit your web site every 3 months. Search Engine Submission to 1500+ search engines every 3 months: $75. Search Engine Optimization You should also do a Search Engine Optimization (SEO) to ensure that you have the proper META Tag Name, Keywords, Key Phrases and Description inserted into the HTML (source) Code on the pages of your web site. These META Tags determine how the search engines read and rank your site; and the higher your web site ranks, the more visits it will receive. One time SEO of your Home Page; $20. Additional one time web page(s) SEO; $10 each. Webring Submission In order to get your web site maximum exposure we will submit your web site to at least two Hunting Webrings (sites or directories with links to 100's of other sites), plus include you in our own #1-5 Google rated TRMichels.com Webing. To keep your link current with many of the Webrings you may have to re-submit the web site every 3- 6 months. One time submit; $50 per year. Reciprocal Web Site Links You may have other web sites ask you to link with them. If you want your site to be linked to other web sites, we will secure a Reciprocal Link to those other sites: $20 per link.
Advertising / Sponsorship Contract Advertising Service _______________________________________________________________Company Name __________________________________ Address __________________________________ City ___________________________________________ State _________________ Zip Code ____________ E-mail _________________________________________ Web Address _______________________________ Contact ________________________________________ Phone __________________ FAX ______________ Advertising Page Size ________________________ Ad. Page Development Rate _________________________ Ad Page Rate ______________________________ Internet Link Type _________________________________ Internet Link Rate ___________________________ Web Site Development Rate _________________________ Print Newsletter Rate ________________________ Additional Images ___________________________ Comments _______________________________________ Ad. Dates __________________________________ Total Amount Due ________________________________ Payment in Full required for Advertising Pages and Web Site Link rates under $100; 50% deposit for all amounts over $100. Web Site Development 50% deposit. Amount Received for Internet Advertising Page/Internet Link __________________________________________ Amount Received for Web Site Development & Images _______________________________________________ Amount Received for Newsletter Print & Images ____________________________________________________
Agreed: Company Representative ___________________________________________ Date ______________________ Sales Representative ____________________________________ __________ Date ______________________
Public Relations, Exhibitor Display, Show Sales and Seminars Public Relations and Sales Only T.R. Michels will be in your booth at the SHOT, AMO or other trade/consumer show: travel expenses, plus $150 per day while at the show. Additional staff members, $100 each per day while at the show. Minimum fee for a 2-3 day show $300. Display, Public Relations/Distribution of Literature Only Display your product and literature in conjunction with Trinity Mountain Outdoors booth at retail shows: $100 per day while at the show. Minimum fee $200. Display, Public Relations/Distribution of Literature w/Commissioned Sales Display your product and literature, plus sales of product in conjunction with Trinity Mountain Outdoors booth at retail shows: $150 per day while at the show, plus 10 percent commission on all retail sales. Commission shall not commence until retail sales exceed the price of the booth. Minimum fee $300. Display, Public Relations/Distribution of Literature w/Non-commissioned Sales Display your product and literature plus sales of product in conjunction with Trinity Mountain Outdoors booth at retail shows: $175 per day while at the show. Minimum fee $400. Booth Transportation, Display and Public Relations Distribution of Literature w/Commissioned Sales Transportation of your booth: booth fees and travel expenses for two staff members, $200 per day while at the show, plus 10 Percent commission on all retail sales. Commission shall not commence until retail sales exceed the price of the booth. Minimum fee $400. Booth Transportation, Display, Public Relations/Distribution of Literature w/Non-commissioned Sales Transportation of your booth: booth fees and travel expenses for two staff members, plus $225 per day while at the show. Minimum fee $400. Seminars and Product/Service Demonstration for Sport Shows, Store Promotions or Other Functions Up to two 45-60 minute seminars of your choice per day, with slide presentation or product demonstration: $300 per day plus travel expenses. Biography and seminar list available on request. Minimum fee $300. Travel expenses will include actual gas and oil expenses/.45 per mile; parking, airfare or ground transportation; meals while in transit and at the show (not to exceed $30 per day per person); and lodging while in transit and at the show (not to exceed $60 per day per person). Option to purchase roundtrip airfare to and from Minneapolis/St. Paul, MN airport to reduce expenses. Notice: Several sport shows are now requiring exhibitors to show proof of liability insurance in the amount of $500,000 for the show site. Liability insurance for the show site will be provided by Trinity Mountain Outdoors. Contact should be made one year in advance to ensure show dates are open.
Print Design, Press Releases, Press Release Photos, Mailing Services Trinity Mountain Outdoors offers Press Release, Mailing and Product Endorsement Services for hunting related products and services. With 14 years personal experience writing for national magazines such as American Hunter, Turkey Call, North American Whitetail, Petersen's Bowhunting, Buckmasters and other publications; writing product descriptions for catalogs and press releases; and designing informational brochures, we can provide you with attractive, low-cost printed material for all your marketing needs. Because I am an outdoor writer, I have made personal contact with and have written articles for many of the editors, publishers and webmasters in the hunting industry. I have also compiled an extensive list of mailing addresses and e-mail addresses for those magazines, newspapers and websites. As a writer, my relationship with those editors, publishers and webmasters gives me recognition and easy access to them and their publications. It also allows me to readily introduce them to your products or services by US mail or e-mail. Below is a Fee Schedule that outlines our services and fees. We can help you market your product or service by providing attractive, informative, low-cost publishing and public relations services. We also offer Exhibitor Display, Public Relations and Sales Services for hunting related products at consumer and wholesale sport shows. At Trinity Mountain Outdoors we understand that time is important to you, and that your time is limited. We also understand that public image, display and sale of your products by knowledgeable personnel is essential to your business. We can provide you with the personnel to staff your booth, or we can transport, display and staff a booth for you at selected sport shows. I personally have 17 years experience as a sport show exhibitor; as a professional hunting guide, outfitter and consultant; and as a camouflage, clothing, accessories, game call, scent and decoy designer and product consultant. As a result of my writing for several national publications, and speaking at many of the sport shows in the Midwest, I am also able to introduce you and your products or services to several nationally recognized writers and speakers. In addition to our other services I am also available for seminars and product demonstration at sport shows, store promotions and other functions. As you will see by the enclosed Fee Schedules we offer several different service options to meet your needs. If you have questions, or would like to discuss our services, feel free to call, write or e-mail us. We look forward to working with you. Press Release, Informational Handout or Sales Brochure Design, photographic layout, consultation and editing. $50 per hour; photographic scanning and touchup $35 per hour. Minimum fee $150, includes 4 photographic images. In-field Press Release Photos Professional photography of your products, in real-life hunting environments. We do not do studio photography. We will provide you 6 digitally enhanced .jpg format 800 dpi images on diskette or CD. Six images of one product without a model, $150. Six images of T.R. Michels demonstrating your product, $200. Printing Fees We have access to several low-cost printing operations. Contact us for quotes on your printed material. Letter of Introduction One master copy of a Letter of Introduction from T.R. Michels/Trinity Mountain Outdoors to be accompany your Press Release, or to be sent to our contact list of editors, publishers and webmasters. $50. E-mail Services E-mail of Press Release, two JPG photographic images, and Letter of Introduction (when applicable) to our contact list of 20+ national/regional magazines, 30+ national/regional/state magazines/newspapers, and 40+ websites. $50 per Press Release. Mailing Services Mailing of Press Release (1 printed sheet), two color 3x5 photographs or .JPG images on diskette (provided by you), and Letter of Introduction (1 printed sheet, when applicable) to our contact list of 20+ national/regional magazines, 30+ national/regional/state magazines/newspapers, and 40+ websites. $200 per Press Release. Field Test/Product Consultation We will thoroughly Field Test your product, evaluate it, and suggest ways to improve it (if needed). We will also write and submit Field Test Reports on the product to our list of national/regional/state publications and web sites. Written product evaluation only, $50. Field Test, evaluation and consultation, minimum fee $75.
Product Evaluation and Endorsements Product Endorsement If your product passes our strenuous Field Test we will provide you a written Endorsement of that product. $300 per product Minimum yearly fee $1000. Contact us. Pro Staff/Show Sponsorship Pro Staff or show sponsorship. Please contact us if you would like to sponsor T.R. Michels and Trinity Mountain Outdoors at hunting shows.
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